Readings in Marketing Strategy

by Joseph P. Guiltinan and Gordon W. Paul

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  • ISBN10 007048922X
  • ISBN13 9780070489226
  • Publish Date 1 December 1982
  • Publish Status Active
  • Out of Print 14 August 1992
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Hardcover
  • Pages 412
  • Language English