Over the years the amount of radio revenue attributed to Sponsorship and Promotions has steadily increased. For S&P departments and pro-grammers this has led to more time being spent trying to create creative solutions for the clients. The aim of this book to is bring together a whole collection of promotional ideas that can be used on air, or on-line.
- ISBN10 1906392161
- ISBN13 9781906392161
- Publish Date 1 September 2007
- Publish Status Active
- Publish Country GB
- Imprint Saland Publishing
- Format Hardcover
- Pages 277
- Language English