Designed for those business executives who must face the challenge of creating good ideas to solve problems for their businesses and their clients, this practical guide is based on the author's 30 years of experience working for leading international companies. It includes numerous techniques for understanding various problems, building creativity, generating ideas in groups, developing solutions and measuring the success or failure of ideas.
- ISBN10 0749405333
- ISBN13 9780749405335
- Publish Date 30 October 1991
- Publish Status Unknown
- Out of Print 4 September 2002
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (UK Trade)
- Pages 128
- Language English