A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables - Primary Source Edition

by Peter S Fader and Leigh McAlister

Sloan School of Management (Creator)

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Book cover for A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables - Primary Source Edition

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  • ISBN10 1293843865
  • ISBN13 9781293843864
  • Publish Date 13 March 2014
  • Publish Status Unknown
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 32
  • Language English