This study contains the comments and opinions of 22 influential executives on the subject of what they, as clients, need and expect from graphic designers. The managers discuss their relationships with designers, what they expect to see in initial proposals, and explain how they judge the effectiveness of completed projects and campaigns. Success stories are documented that represent the work of many leading contemporary designers in the USA. Projects covered include logos, product and package designs, annual reports, signs and interior decoration, brochures and newspaper advertisements.
- ISBN10 0823006395
- ISBN13 9780823006397
- Publish Date 1 January 1989
- Publish Status Out of Stock
- Out of Print 15 January 1993
- Publish Country US
- Publisher Watson-Guptill Publications
- Imprint Watson-Guptill Publications Inc.,U.S.
- Format Hardcover
- Pages 176
- Language English