Customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, these expenses can be channeled towards other better and more beneficial areas.
- ISBN13 9781329548275
- Publish Date 11 September 2015
- Publish Status Active
- Publish Country US
- Imprint Lulu.com
- Format eBook
- Language English