Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Marketing Plan Handbook and Marketing Plan Pro: International Edition, 2/e The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan. It's the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own.
- ISBN10 1405846747
- ISBN13 9781405846745
- Publish Date 11 September 2006
- Publish Status Out of Print
- Out of Print 6 September 2007
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Language English