Readings in Marketing Management: From the "European Journal of Marketing"

by Gordon E. Greenley and David Shipley

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  • ISBN10 0070841837
  • ISBN13 9780070841833
  • Publish Date 1 January 1988
  • Publish Status Out of Print
  • Out of Print 13 October 1994
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Publishing Co.
  • Format Paperback
  • Pages 336
  • Language English