Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
- ISBN10 1410617351
- ISBN13 9781410617354
- Publish Date 29 November 2005
- Publish Status Active
- Out of Print 17 February 2014
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Lawrence Erlbaum Associates Inc
- Edition 3rd Revised edition
- Format eBook
- Pages 338
- Language English