Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
- ISBN10 047144670X
- ISBN13 9780471446705
- Publish Date 13 November 2003
- Publish Status Out of Print
- Out of Print 2 December 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Language English