Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.
- ISBN10 0471209473
- ISBN13 9780471209478
- Publish Date 28 January 2003
- Publish Status Out of Print
- Out of Print 2 December 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Language English