Consumer Attitude towards TV and Web Advertising

by Harish Gautam and Gurmeet Singh

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  • ISBN10 3838371518
  • ISBN13 9783838371511
  • Publish Date 4 July 2010
  • Publish Status Unknown
  • Publish Country DE
  • Imprint LAP Lambert Academic Publishing
  • Format Paperback (US Trade)
  • Pages 184
  • Language English