For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
- ISBN10 0465025781
- ISBN13 9780465025787
- Publish Date 12 July 2011 (first published 21 January 1988)
- Publish Status Withdrawn
- Out of Print 29 March 2021
- Publish Country US
- Imprint Basic Books
- Edition 4th edition
- Format Paperback (UK Trade)
- Pages 408
- Language English