This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.
- ISBN10 0133823636
- ISBN13 9780133823639
- Publish Date 16 January 2014
- Publish Status Active
- Publish Country US
- Imprint Pearson FT Press
- Format eBook
- Language English