Although the Conservative party has won four consecutive general elections, British voters in the 1980s and 1990s have become more volatile and unpredictable, and this has led to major changes in the analysis and interpretation of voting behaviour. Scholars have recognized that short-term factors such as the mass media, party leaders, local campaigning and the state of the economy have become more influential, and they have developed new techniques for uncovering and quantifying these effects. This text brings together contributions to the subject.
- ISBN10 1860642187
- ISBN13 9781860642180
- Publish Date 31 December 1999
- Publish Status Out of Print
- Out of Print 10 March 2021
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint I.B. Tauris
- Format Hardcover
- Pages 256
- Language English