A Utility Model for Product Positioning

by Ralph L. Keeney and Gary L Lilien

Sloan School of Management (Creator)

0 ratings • 0 reviews • 0 shelved
Book cover for A Utility Model for Product Positioning
Shelve It

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

  • ISBN10 1245598414
  • ISBN13 9781245598415
  • Publish Date 15 September 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 42
  • Language English