INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
- ISBN13 9781133627517
- Publish Date 13 August 2012
- Publish Status Active
- Out of Print 17 June 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Edition 10th edition
- Format Paperback
- Pages 720
- Language English