Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.
- ISBN13 9780826454706
- Publish Date 12 January 2002 (first published 13 December 2001)
- Publish Status Active
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Continuum International Publishing Group Ltd.
- Edition New edition
- Format Paperback
- Pages 400
- Language English