Advertising and Integrated Brand Promotion (Book Only)

by Thomas O'Guinn, Chris Allen, Richard J. Semenik, and Angeline Close Scheinbaum

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  • ISBN10 1285758447
  • ISBN13 9781285758442
  • Publish Date 14 February 2014
  • Publish Status Out of Print
  • Out of Print 9 July 2021
  • Imprint Cengage Learning
  • Edition 7th ed.
  • Format Paperback (US Trade)
  • Pages 432
  • Language English