With a unique focus on technology and the Internet, Electronic Media: Then, Now, Later keeps students abreast of emerging changes in the broadcasting field today. This text provides students with the information they need to understand past, present and future trends in the broadcasting industry by using a unique "See it Then, See it Now, See it Later" chapter structure. Electronic Media: Then, Now, Later covers trends in technology and new media and has one of the best and most understandable discussions of the ratings process in the field today. A companion web site provides graphic and animated depictions of how communication technologies work, further discussion of topics introduced in the text, and continually updated information to keep the text fresh and at the forefront of current events in the industry.
- ISBN10 0205345301
- ISBN13 9780205345304
- Publish Date 9 December 2004
- Publish Status Transferred
- Out of Print 14 August 2014
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 384
- Language English