Brand new to this edition, the printed student Media Guide, complete with rate cards, gives an in-depth explanation of each form of media. In addition, the instructor will have short-and long-term project options to choose from, geared around each of the media channels discussed.
- ISBN10 0131466151
- ISBN13 9780131466159
- Publish Date 12 September 2005
- Publish Status Out of Print
- Out of Print 8 August 2012
- Publish Country US
- Imprint Pearson
- Edition 7th edition
- Format Paperback
- Pages 72
- Language English