For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques.
- ISBN10 0139305874
- ISBN13 9780139305870
- Publish Date 7 April 1998 (first published 26 January 1995)
- Publish Status Out of Print
- Out of Print 12 June 2010
- Publish Country US
- Imprint Pearson
- Edition 5th edition
- Format Paperback
- Pages 768
- Language English