INDUSTRAT: The Strategic Industrial Marketing Simulation

by Jean-Claude Larrichi and David Weinstein

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A computerized simulation of actual operating environments, INDUSTRAT places managers in the midst of a competitive scenario and provides them with feedback on their decisions.
  • ISBN10 0134591577
  • ISBN13 9780134591575
  • Publish Date 1 March 1988
  • Publish Status Out of Print
  • Out of Print 31 October 2009
  • Publish Country US
  • Imprint Pearson
  • Format Paperback
  • Pages 192
  • Language English