Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

by Francis A. Kwansa and H. G. Parsa

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Book cover for Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

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Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on:

  • growth, change and strategy in the international foodservice industry
  • food safety as an international problem and the formation of outreach committees to combat the challenges faced globally
  • food consumption patterns and the driving forces that influence consumer food preferences
  • the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants
  • consumer attitudes toward airline food
  • adding quick-service meals to airplane menus
  • factors influencing parental patronage of QSRs
  • a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus
  • ISBN13 9781317956211
  • Publish Date 11 June 2014 (first published 7 June 2002)
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook (EPUB)
  • Pages 370
  • Language English