The "Me" generation has justified itself by appealing to social scientists who see selfishness as the only rational basis for action. But what are we to make of selfless acts in business, personal life, even politics? In this provocative book, Robert Frank shows us that looking out for Number One may require that we look out for others, too. He finds his evidence in our emotional acts. Like the blush on telling a lie, they can serve as hard-to-fake signals of a commitment to social values. We recognize these signs; we know people we trust; and if we can identify trustworthy fellows we can reject those who do not merit our faith.
- ISBN10 0393026043
- ISBN13 9780393026047
- Publish Date 17 September 1988
- Publish Status Inactive
- Out of Print 14 March 1991
- Publish Country US
- Imprint WW Norton & Co
- Format Hardcover
- Pages 320
- Language English