By the end of the decade, styles, markets, materials, demographics, inspirations and the very definition of fashion had been transformed. The young generation wanted informal but stylish clothes, and self-expression was paramount. ‘Fashion’ had given way to ‘style’. Jonathan Walford charts these revolutions, from London’s mod ‘youthquake’ to the yé-yés in Paris via the flower children and Afro movement in the US, and shows how a new internationalism changed the fashion landscape, as London, New York, Florence, San Francisco, Hong Kong, Madrid and Rome challenged the dominance of Paris haute couture.
- ISBN13 9780500516935
- Publish Date 21 October 2013
- Publish Status Out of Print
- Out of Print 27 July 2022
- Publish Country GB
- Imprint Thames & Hudson Ltd
- Format Hardcover
- Pages 208
- Language English