Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.
Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
- ISBN10 0077919734
- ISBN13 9780077919733
- Publish Date 6 October 2011
- Publish Status Out of Print
- Imprint Irwin/McGraw-Hill
- Edition 3rd ed.
- Language English