Case Writing for Executive Education: A Survival Guide

by Gordon Adler and Wolfgang Amann

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Book cover for Case Writing for Executive Education

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Time and again, the authors have observed how a great program faculty creates unique learning experiences to everybody's satisfaction. They have experienced the pleasure that all involved feel when great learning has taken place, when the program participants leave the sessions with an enhanced skill set and co-created answers to pending and future challenges. They are also aware that creating such moments of truth, involving the value proposition of business schools, corporate universities or other training institutions, has not been mastered everywhere. They have written this book to contribute to the ongoing professionalization of business education and aim to share some of the key lessons learned when creating unique learning experiences entailing learning that sticks.
  • ISBN13 9781617353611
  • Publish Date 20 January 2011
  • Publish Status Active
  • Publish Country US
  • Imprint Information Age Publishing
  • Format Hardcover
  • Pages 128
  • Language English