Marketing Research: An Applied Approach

by Dr Naresh K Malhotra and David F Birks

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  • ISBN10 128155247X
  • ISBN13 9781281552471
  • Publish Date 1 January 2007 (first published 1 January 2006)
  • Publish Status Active
  • Out of Print 4 November 2014
  • Publish Country US
  • Imprint Pearson Education UK
  • Format eBook
  • Pages 864
  • Language English