Foundations and Trends: Market Mix and Marketing Response Models: Trends and Research Opportunities

by Douglas Bowman and Hubert Gatignon

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  • ISBN10 661293249X
  • ISBN13 9786612932496
  • Publish Date 1 January 2010
  • Publish Status Active
  • Out of Print 29 May 2012
  • Publish Country US
  • Imprint Now Publishers
  • Format eBook
  • Pages 90
  • Language English