When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers.
In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.
- ISBN10 1591845807
- ISBN13 9781591845805
- Publish Date 27 February 2014
- Publish Status Out of Print
- Out of Print 13 August 2016
- Publish Country GB
- Publisher Penguin Books Ltd
- Imprint Portfolio Penguin
- Format Hardcover
- Pages 272
- Language English