The author discusses how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence.
- ISBN10 071906306X
- ISBN13 9780719063060
- Publish Date 1 July 2004 (first published 24 June 2004)
- Publish Status Out of Print
- Out of Print 21 July 2009
- Publish Country GB
- Imprint Manchester University Press
- Format Hardcover
- Pages 256
- Language English