Written by instructors at California State University, this textbook reviews the history, development, and current trends in radio, television, movies, and electronic media; and outlines relevant business and advertising practices, laws and regulations, program formats, and rating systems. The ninth edition updates material on the Internet, satelli
- ISBN10 0071117059
- ISBN13 9780071117050
- Publish Date 1 July 2005
- Publish Status Active
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition 9th Revised edition
- Format Paperback
- Pages 480
- Language English