Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.
It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
- ISBN10 0755388976
- ISBN13 9780755388974
- Publish Date 27 October 2011
- Publish Status Out of Print
- Out of Print 3 December 2014
- Publish Country GB
- Imprint Business Plus
- Format Paperback (B-Format (198x129 mm))
- Pages 384
- Language English