This book examines changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics of gaining consumers' attention. It addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children.
- ISBN10 0898432235
- ISBN13 9780898432237
- Publish Date February 1998
- Publish Status Out of Print
- Out of Print 24 December 2009
- Publish Country US
- Imprint Brookings Institution
- Format Paperback
- Pages 60
- Language English