Enlisting Madison Avenue; The Marketing Approach to Earning Popular Support in Theaters of Operation

by Todd C Helmus, Christopher Paul, and Russell W Glenn

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  • ISBN10 6611181156
  • ISBN13 9786611181154
  • Publish Date 17 July 2007
  • Publish Status Active
  • Out of Print 18 May 2011
  • Publish Country US
  • Imprint RAND Corporation
  • Format eBook
  • Pages 240
  • Language English