Thoughtful, witty, and illuminating, in this book Michele White explores the ways normative masculinity is associated with computers and the Internet and is a commonly enacted online gender practice. Through close readings and a series of case studies that range from wedding forums to men’s makeup video tutorials, White considers the ways masculinities are structured through people’s collaborations and contestations over the establishment of empowered positions, including debates about such key terms and positions as “the nice guy,” “nerd,” “bro,” and “groom.” She asserts that cultural notions of masculinity are reliant on figurations of women and femininity, and explores cultural conceptions of masculinity and the association of normative white heterosexual masculinity with men and women. A counterpart to her earlier book, Producing Women, White has crafted an excellent primer for scholars of gender, media, and Internet studies.
- ISBN13 9780429617706
- Publish Date 8 February 2019
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 232
- Language English