This collection of seminal readings covers all aspects of services marketing, including both quality and management.
- ISBN10 1861524382
- ISBN13 9781861524386
- Publish Date 15 November 1996
- Publish Status Out of Print
- Out of Print 20 March 2006
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition New edition
- Format Paperback
- Pages 537
- Language English