Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. This text examines persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-face encounters. The text places special emphasis on newer avenues for studying persuasion, such as deception/deception detection and compliance gaining/compliance resisting. No other text provides this kind of breadth and depth of coverage.
Linked to empirical research, Persuasion, Social Influence, and Compliance Gaining takes students from persuasion theory to qualified conclusions regarding the operation of persuasion in real-world settings. Praised for its highly accessible writing style, this text involves students and provides them with information and examples with which they can easily identify.
- ISBN10 0205263526
- ISBN13 9780205263523
- Publish Date 31 December 1998
- Publish Status Transferred
- Out of Print 4 May 2007
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Paperback
- Pages 354
- Language English