Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business.
- ISBN10 0471575534
- ISBN13 9780471575535
- Publish Date 17 September 1992
- Publish Status Out of Stock
- Out of Print 18 January 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 272
- Language English