Product and Pitch Advice from the Man Who Turned Television into Sellevision
The Ginsu Knife, the Great Wok of China, the Food Saver, Tony Little's Ab Isolator--all have sold millions and have become household names thanks to Kevin Harrington's insightful vision to bring the traveling salesman's pitch to television. Since the late 1980s when Harrington's first infomercial aired, the extended commercial, or infomercial, has become a social institution and an intriguing way for anyone with drive, determination, and a good product to become wealthy beyond his or her dreams.
Some people take life as it comes; some grab it by the ears and shake and shake. Kevin Harrington is one of the shakers. When he has an idea, he 'acts now!' and he doesn't get discouraged by challenging situations--he finds a way around them.
The story he tells in Act Now! is partly about his role in bringing about changes in the industry and the business methods, marketing tactics, and strategic decisions he's made along the way. Budding entrepreneurs, creative inventors, and ambitious businesspeople will reap the benefits of Harrington's insights--how he chooses his products, what criteria he demands of his infomercials, and the details surrounding his choices in spokespeople, timing, and synergy.
- ISBN10 0757315089
- ISBN13 9780757315084
- Publish Date 30 August 2010 (first published 31 July 2009)
- Publish Status Cancelled
- Publish Country US
- Imprint Health Communications
- Format eBook
- Pages 276
- Language English