The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public. 8-page photo insert.
- ISBN10 0446516295
- ISBN13 9780446516297
- Publish Date 1 February 1992
- Publish Status Active
- Publish Country US
- Imprint Little, Brown & Company
- Format Hardcover
- Pages 264
- Language English