Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
- ISBN10 2940411816
- ISBN13 9782940411818
- Publish Date 17 December 2012
- Publish Status Out of Print
- Out of Print 7 February 2021
- Publish Country CH
- Publisher Bloomsbury Publishing PLC
- Imprint AVA Publishing SA
- Format Paperback
- Pages 200
- Language English