Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)

by Jordan J. Louviere

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Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.


  • ISBN10 0803927576
  • ISBN13 9780803927575
  • Publish Date 20 May 1988
  • Publish Status Active
  • Publish Country US
  • Imprint SAGE Publications Inc