Mass Media and Political Thought: An Information-Processing Approach

by Sidney Kraus and Richard M. Perloff

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Mass Media and Political Thought is a state-of-the-art collection of original research on the cognitive psychology of political communication. Political information processing is examined in several stages: (1) voters′ ability to process political information; (2) voters′ motivation to process such information; (3) the effects of political messages; and (4) the impact of these processes and effects on the polity.
  • ISBN10 0803925166
  • ISBN13 9780803925168
  • Publish Date 30 January 1986
  • Publish Status Out of Print
  • Out of Print 18 February 2010
  • Publish Country US
  • Imprint SAGE Publications Inc
  • Format Hardcover
  • Pages 352
  • Language English