Modern Marketing Thought

by J.H. Westing and Gerald Albaum

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  • ISBN10 002426590X
  • ISBN13 9780024265906
  • Publish Date 7 August 1975
  • Publish Status Out of Print
  • Out of Print 7 April 1993
  • Publish Country GB
  • Imprint MacMillan Publishing Company
  • Edition 3rd Revised edition
  • Format Paperback
  • Pages 544
  • Language English