This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
- ISBN13 9780071315036
- Publish Date 16 April 2011
- Publish Status Out of Print
- Out of Print 22 December 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 7th edition
- Format Paperback
- Pages 384
- Language English