This handbook takes the reader through the marketing maze in simple steps, covering the entire process from advertising to direct mail fulfilment. The contents cover: market research; deciding on an advertising strategy; how to budget for advertising; copy writing skills and techniques; how to get free print, radio and TV coverage; how to use community relations to build your business; and a glossary of advertising and promotional terms.
- ISBN10 1860760864
- ISBN13 9781860760860
- Publish Date 28 May 1998
- Publish Status Out of Print
- Out of Print 22 November 2014
- Publish Country IE
- Imprint Oak Tree Press
- Format Paperback (UK Trade)
- Pages 256
- Language English