This practical guide shows how managers can make the most of external services through a process which entails careful selection, the drawing up of specific contracts, and the evaluation of the effectiveness of the final product. Packed with advice on making the maximum use of a broad range of marketing specialists, the text also demonstrates the pitfalls and advantages of using outside experts.
- ISBN10 0749411309
- ISBN13 9780749411305
- Publish Date 30 May 1994
- Publish Status Out of Print
- Out of Print 26 June 2003
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 160
- Language English