This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
- ISBN10 1610580699
- ISBN13 9781610580694
- Publish Date 1 September 2010
- Publish Status Active
- Publish Country US
- Imprint Rockport Publishers
- Format eBook (EPUB)
- Pages 192
- Language English